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Author:
Gapski, Harald
;
Graesser, Lars
Editor / Collaborator:
Gapski, Harald; Graesser, Lars
Title:
Einleitung: Konsumverhalten 2.0.
Publisher Statement:
Muenchen u.a.: kopaed 2010, S. 9-25.
Collection:
Verbraucherschutz und Medienkompetenz. Junge Konsumenten im Web.
Language:
german
Publication Year:
2010
Publication Type:
introduction; contribution
Descriptors:
data privacy
;
digitalisation
;
internet use
;
adolescent
;
youth media protection
;
child
;
consumer
;
consumer behaviour
;
marketing
;
market
;
media literacy
;
media pedagogy
;
new media
;
consumer education
;
consumer behaviour
;
web 2.0
;
target group
