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Author:
Jernigan, David H.
;
Ross, Craig
Title:
Monitoring youth exposure to advertising on television: the devil is in the details.
Journal:
Journal of public affairs
, 10/2010/1-2, S. 36-49.
Language:
english
Publication Year:
2010
details.label.typ_de:
Essay; Zeitschriftenartikel
details.label.keywords_alle_de:
Alkohol
;
Alkoholmissbrauch
;
Antisoziale Medienwirkung
;
Fernsehwerbung
;
Forschungsempfehlung
;
Jugendlicher
;
Jugendmedienschutz
;
Werbewirtschaft
;
Werbung
;
Alkoholwerbung
;
Center on Alcohol Marketing and Youth CAMY
;
Gross rating points GRP
