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Author:

Bellman, Steven; Schweda, Anika; Varan, Duane

Title:

Viewing angle matters - screen type does not.

Journal:

Journal of communication, 59/2009/3, S. 609-634.

Language:

english

Publication Year:

2009

Publication Type:

research report; periodical article

Descriptors:

computer; adult; experiment; television set; consumer behaviour; written survey; participant activation; advertising

Last update: Apr 11, 2024 // Number of documents: 35484