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Author:

Aufenanger, Stefan; Mertes, Kathrin

Title:

"Coole Flecken - alles klar?". Was Kinder von Fernsehwerbung lernen.

Full Text:

Journal:

Televizion, 23/2010/1, S. 37-40.

Language:

german

Publication Year:

2010

Publication Type:

research report; periodical article; summary

Descriptors:

television; television advertising; child; children's commercial; learning; media effect; oral interview; preteen; student survey; commercial television; commercial; advertising effect

Last update: Apr 11, 2024 // Number of documents: 35484