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results: 1
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Author:
Kjeldgaard, Dannie
;
Nielsen, Kaj Storgaard
Title:
Glocal gender identities in market places of transitions: MARIANISMO and the consumption of the telenovela Rebelde.
Journal:
Marketing theory
, 10/2010/1, S. 29-44.
Language:
english
Publication Year:
2010
Publication Type:
research report; periodical article
Descriptors:
observation
;
ethnology
;
television series
;
gender
;
gender role
;
globalisation
;
group interview
;
identity formation
;
identification
;
youth culture
;
adolescent
;
consumer behaviour
;
cultural identity
;
cultural change
;
localisation
;
girl
;
media analysis
;
media use
;
popular culture
;
stereotype