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Author:
O'Keefe, Daniel J.
Editor / Collaborator:
Nabi, Robin L.; Oliver, Mary Beth
Title:
Theories of persuasion.
Publisher Statement:
Los Angeles u.a.: SAGE 2009, S. 269-282.
Collection:
The SAGE handbook of media processes and effects.
Language:
english
Publication Year:
2009
Publication Type:
introduction; contribution
Descriptors:
influence
;
research
;
media theory
;
media effect
;
opinion
;
audience behaviour