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Author:
Krcmar, Marina
Editor / Collaborator:
Nabi, Robin L.; Oliver, Mary Beth
Title:
Individual differences in media effects.
Publisher Statement:
Los Angeles u.a.: SAGE 2009, S. 237-250.
Collection:
The SAGE handbook of media processes and effects.
Language:
english
Publication Year:
2009
Publication Type:
essay; contribution
Descriptors:
aggressiveness
;
retention
;
research method
;
media effect
;
uses and gratifications theory
;
media use motive
;
recipient
;
audience behaviour
;
entertainment
;
understanding