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Author:
Rubin, Alan M.
Editor / Collaborator:
Nabi, Robin L.; Oliver, Mary Beth
Title:
Uses and gratifications. An evolving perspective of media effects.
Publisher Statement:
Los Angeles u.a.: SAGE 2009, S. 147-159.
Collection:
The SAGE handbook of media processes and effects.
Language:
english
Publication Year:
2009
Publication Type:
essay; contribution
Descriptors:
communication studies
;
media use
;
media effect
;
new media
;
uses and gratifications theory
;
media use motive
;
audience research
;
recipient
