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Author:
Potter, W. James
Editor / Collaborator:
Nabi, Robin L.; Oliver, Mary Beth
Title:
Conceptualizing the audience.
Publisher Statement:
Los Angeles u.a.: SAGE 2009, S. 19-34.
Collection:
The SAGE handbook of media processes and effects.
Language:
english
Publication Year:
2009
Publication Type:
essay; contribution
Descriptors:
historical development
;
information acquisition
;
media use
;
media effect
;
audience research
;
reception
;
reception situation
;
recipient
;
audience research
