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Author:
Bryant, Jennings
;
Zillmann, Dolf
Editor / Collaborator:
Nabi, Robin L.; Oliver, Mary Beth
Title:
A retrospective and prospective look at media effects.
Publisher Statement:
Los Angeles u.a.: SAGE 2009, S. 9-17.
Collection:
The SAGE handbook of media processes and effects.
Language:
english
Publication Year:
2009
Publication Type:
introduction; essay; contribution
Descriptors:
digitalisation
;
historical development
;
communication studies
;
mass communication
;
mass media
;
media theory
;
media effect
;
media effects research
;
new media
