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Author:
Lichtl, Martin
Editor / Collaborator:
Schwender, Clemens; Schulz, Werner F.; Kreeb, Martin
Title:
Nachhaltigkeitsmarketing und das Ecotainment-Konzept.
Publisher Statement:
Marburg: Metropolis-Verl. 2008, S. 259-270.
Collection:
Medialisierung der Nachhaltigkeit. Das Forschungsprojekt balance[f].
Language:
german
Publication Year:
2008
Publication Type:
research report; contribution; summary
Descriptors:
emotion
;
emotional effect
;
experiment
;
commercialization
;
communication strategy
;
consumer
;
oral interview
;
public relations
;
environmental education
;
environmental protection
;
consumer behaviour
;
advertising effect
;
advertising
