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Author:

Andronikidis, Andreas I.; Lambrianidou, Maria

Title:

Children's understanding of television advertising: A grounded theory approach.

Journal:

Psychology and marketing, 27/2010/4, S. 299-322.

Language:

english

Publication Year:

2010

Publication Type:

research report; periodical article

Descriptors:

survey; television use; television advertising; grounded theory; group interviewing; group interview; child; child survey; persuasive communication; understanding; commercial television; advertising competence; advertising effect

Last update: Apr 11, 2024 // Number of documents: 35484