>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Schwender, Clemens
Editor / Collaborator:
Petersen, Thomas; Schwender, Clemens
Title:
Alter als audio-visuelles Argument in der Werbung.
Publisher Statement:
Koeln: Halem 2009, S. 79-94.
Collection:
Visuelle Stereotype.
Language:
german
Publication Year:
2009
Publication Type:
research report; contribution
Descriptors:
age
;
old person
;
television advertising
;
content analysis
;
production
;
stereotype
;
advertising
