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Author:

Pezdir, Tatjana

Title:

Fernsehwerbung und Kinder in Slowenien. Qualitativ-quantitative Studie zum kommunikativen Zusammenhang von TV-Werbung und Kinderreaktionen.

Publisher Statement:

Bochum: Ruhr-Universitaet 2008. XI, 222 S.

Language:

german

Publication Year:

2008

Publication Type:

doctoral dissertation; research report

Descriptors:

parental survey; case study; television; television use; television advertising; child; child survey; children's commercial; consumer behaviour; media equipment; media use; oral interview; new media; preteen; qualitative research; status; preschool child; commercial television; advertising competence; commercial programme; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484