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Author:

Kowar, Daniela

Title:

Kinder und Werbung. Werbekompetenz von Volksschulkindern mit besonderem Bezug auf Fernsehwerbung.

Full Text:

Publisher Statement:

Wien: Universitaet 2010. 131 S.

Language:

german

Publication Year:

2010

Publication Type:

research report; master thesis

Descriptors:

parental survey; television; television use; television advertising; leisure time activity; KI.KA; child; child survey; youth media protection; children's programme; children's commercial; cognitive development; media literacy; oral interview; Nickelodeon; uses and gratifications theory; primary school; written survey; Super RTL; commercial television; forms of advertising; advertising functions; advertising competence; advertising effect

Last update: Apr 11, 2024 // Number of documents: 35484