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Author:

Pala, Hilal

Title:

Werbewirkung auf die Kinder.

Publisher Statement:

Wien: Universitaet 2009. 114 S.

Language:

german

Publication Year:

2009

Publication Type:

thesis; research report

Descriptors:

influence; parents; family; television use; child; children's commercial; cognitive psychology; merchandising; persuasive communication; preteen; programme trailer; perception; advertising effect; advertising; target group

Last update: Apr 11, 2024 // Number of documents: 35484