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results: 1
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Author:
Austin, Erica Weintraub
Editor / Collaborator:
Jordan, Amy B.; Kunkel, Dale; Manganello, Jennifer; Fishbein, Martin
Title:
Receiver-oriented message analysis. Lessons from alcohol advertising.
Publisher Statement:
New York u.a.: Routledge 2009, S. 192-210.
Collection:
Media messages and public health. A decisions approach to content analysis.
Language:
english
Publication Year:
2009
Publication Type:
research report; contribution; summary
Descriptors:
alcohol
;
analysis
;
influence
;
research process
;
woman
;
gender difference
;
content analysis
;
adolescent
;
young adult
;
man
;
media effect
;
method
;
advertising effect
;
advertising
