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Author:
Potter, James W.
Editor / Collaborator:
Jordan, Amy B.; Kunkel, Dale; Manganello, Jennifer; Fishbein, Martin
Title:
Defining and measuring key content variables.
Publisher Statement:
New York u.a.: Routledge 2009, S. 35-52.
Collection:
Media messages and public health. A decisions approach to content analysis.
Language:
english
Publication Year:
2009
Publication Type:
essay; contribution
Descriptors:
coding
;
survey
;
research
;
research design
;
content analysis
;
media content
;
method
;
reliability
;
validity
