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Author:
Stipp, Horst
Title:
Die Rolle der Programmforschung im amerikanischen Fernsehen. Uebersicht ueber die Entwicklungen der letzten zwei Jahrezehnte.
Full Text:
Journal:
Media Perspektiven
, -/2010/2, S. 90-100.
Language:
german
Publication Year:
2010
Publication Type:
situation report; periodical article
Descriptors:
research method
;
information programme
;
media research
;
media market
;
pilot scheme
;
pilot study
;
feasibility study
;
programme competition
;
programme conception
;
programming
;
programme trailer
