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Author:
Jaeckel, Michael
Editor / Collaborator:
Schorb, Bernd; Hartung, Anja; Reissmann, Wolfgang
Title:
Aeltere Menschen in der Werbung.
Publisher Statement:
Wiesbaden: VS Verl. fuer Sozialwissenschaften 2009, S. 130-145.
Collection:
Medien und hoeheres Lebensalter. Theorie - Forschung - Praxis
Language:
german
Publication Year:
2009
Publication Type:
essay; contribution
Descriptors:
age
;
old person
;
age group
;
form of representation
;
gender difference
;
historical development
;
stereotype
;
television character
;
advertising business
;
advertising
;
target group