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Editor / Collaborator:
Schwender, Clemens; Schulz, Werner F.; Kreeb, Martin
Title:
Medialisierung der Nachhaltigkeit. Das Forschungsprojekt balance[f]: Emotionen und Ecotainment in den Massenmedien.
Publisher Statement:
Marburg: Metropolis-Verl. 2008. 491 S.
ISBN / ISSN:
978-3-89518-692-9
Language:
german
Publication Year:
2008
Publication Type:
project description; collection
Descriptors:
agenda-setting
;
auditory design
;
educational remit
;
dramaturgy
;
emotion
;
emotional effect
;
infotainment
;
commercialization
;
communication strategy
;
marketing
;
public relations
;
formative research in television production
;
programme conception
;
reception analysis
;
environmental education
;
environmental protection
;
consumer behaviour
;
visual design
;
advertising
;
science journalism
;
future orientation
