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results: 1
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Author:
Jackob, Nikolaus
;
Roessing, Thomas
;
Petersen, Thomas
Editor / Collaborator:
Trepte, Sabine; Hasebrink, Uwe; Schramm, Holger
Title:
Die differenzielle Messung der Wirkung von Rhetorik. Befunde zweier Mehr-Methoden-Experimente.
Publisher Statement:
Baden-Baden: Nomos / Ed. R. Fischer 2009, S. 115-138.
Collection:
Strategische Kommunikation und Mediengestaltung. Anwendung und Erkenntnisse der Rezeptions- und Wirkungsforschung.
Language:
german
Publication Year:
2009
Publication Type:
research report; contribution
Descriptors:
gestures
;
laboratory experiment
;
multi-method approach
;
facial expression
;
nonverbal communication
;
persuasive communication
;
written survey
;
verbal communication
;
perception
;
effect
