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Editor / Collaborator:
Saxer, Ulrich; Krulis-Randa, Jan; Fuenfgeld, Hermann; Josephe, Pascal; Wober, J. Mallory; u.a.
Title:
Unternehmenskultur und Marketing von Rundfunk-Unternehmen.
Publisher Statement:
Stuttgart u.a.: Kohlhammer 1989. 162 S.
Series Title:
(Beitraege zur Rundfunkoekonomie. 3)
ISBN / ISSN:
3-17-010592-2
Language:
german
Publication Year:
1989
Publication Type:
conference proceedings
Descriptors:
marketing
;
broadcasting
