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Author:
Schoegel, Marcus
;
Walter, Verena
Editor / Collaborator:
Meckel, Miriam
Title:
Behavioral Targeting. Chancen und Risiken einer neuen Form des Online-Marketing.
Publisher Statement:
Baden-Baden: Nomos 2008, S. 163-188.
Collection:
Web 2.0. Die naechste Generation Internet.
Language:
german
Publication Year:
2008
Publication Type:
contribution; situation report
Descriptors:
database
;
data privacy
;
internet
;
marketing
;
forms of advertising
;
advertising
;
target group
;
target group research
