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Author:

Cada, Julia; Goetz, Maya

Title:

"Schau, Bob hat das auch geschafft!". Strategien von Eltern im Umgang mit Lizenzprodukten.

Full Text:

Journal:

Televizion, 22/2009/2, S. 23-29.

Language:

german

Publication Year:

2009

Publication Type:

research report; periodical article

Descriptors:

parents; parental survey; family; children's programme; consumer behaviour; licensing; merchandising; qualitative research; written survey; consumer behaviour

Last update: Apr 11, 2024 // Number of documents: 35484