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Author:

Guth, Birgit; Lenzner, Werner

Title:

Lizenzmarkt in Europa. Die Beliebtheit von Lizenzprodukten in europaeischen Laendern unter der Lupe.

Full Text:

Journal:

Televizion, 22/2009/2, S. 16-17.

Language:

german

Publication Year:

2009

Publication Type:

research report; situation report; periodical article

Descriptors:

international comparison; consumer behaviour; licensing; market share; merchandising; consumer behaviour

Last update: Apr 11, 2024 // Number of documents: 35484