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Author:

Barlovic, Ingo

Issuing Body:

Kongress Iconkids and Youth, 12, 2009, Muenchen

Title:

Von jungen Hedonisten und postmodernen Weltverstehern. Neue Zielgruppen fuer das Jugendmarketing.

Publisher Statement:

Muenchen: Iconkids and Youth International Research 2009. 23 S.

Language:

german

Publication Year:

2009

Publication Type:

research report; conference paper

Descriptors:

group interview; adolescent; young adult; lifestyle; marketing; market research; multi-method approach; oral interview; social group; typology; advertising; target group

Last update: Apr 11, 2024 // Number of documents: 35484