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Author:
Steemers, Jeanette
Title:
The thin line between market and quality. Balancing quality and commerce in preschool television.
Full Text:
Journal:
Televizion
, 22/2009/E, S. 53-56.
Language:
english
Publication Year:
2009
Publication Type:
essay; periodical article
Descriptors:
children's programme
;
commercialization
;
media content
;
merchandising
;
quality
;
preschool child