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Author:
Chaudhuri, Maitrayee
Editor / Collaborator:
Turow, Joseph; u.a.
Title:
Gender and advertisements. The rhetoric of globalisation.
Publisher Statement:
New York u.a.: Routledge 2009, S. 175-192.
Collection:
The advertising and consumer culture reader.
Language:
english
Publication Year:
2009
Publication Type:
research report; contribution
Descriptors:
influence
;
Cultural Studies
;
gender role
;
social change
;
globalisation
;
content analysis
;
print media
;
advertising effect
;
advertising
