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Author:
Kelly, Aidan
;
Lawlor, Katrina
;
O'Donohoe, Stephanie
Editor / Collaborator:
Turow, Joseph; u.a.
Title:
Encoding advertisements. The creative perspective.
Publisher Statement:
New York u.a.: Routledge 2009, S. 133-149.
Collection:
The advertising and consumer culture reader.
Language:
english
Publication Year:
2009
Publication Type:
research report; contribution
Descriptors:
Cultural Studies
;
society
;
multi-method approach
;
oral interview
;
popular culture
;
advertising
