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results: 1
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Author:
Ewen, Stuart
Editor / Collaborator:
Turow, Joseph (Hrsg.); u.a.
Title:
"Educate the Public!".
Publisher Statement:
New York u.a.: Routledge 2009, S. 38-53.
Collection:
The advertising and consumer culture reader.
Language:
english
Publication Year:
2009
details.label.typ_de:
Essay; Sammelwerkbeitrag
details.label.keywords_alle_de:
Historische Entwicklung
;
Marketing
;
Oeffentlichkeitsarbeit
;
Printmedien
;
Werbung
;
AT&T
;
Integrated Marketing Communications IMC
;
Werbestrategie
