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Author:
Williams, Raymond
Editor / Collaborator:
Turow, Joseph; u.a.
Title:
Advertising. The magic system.
Publisher Statement:
New York u.a.: Routledge 2009, S. 13-24.
Collection:
The advertising and consumer culture reader.
Language:
english
Publication Year:
2009
Publication Type:
essay; contribution
Descriptors:
Cultural Studies
;
society
;
historical development
;
brand
;
language
;
advertising
