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Author:
Jaeckel, Michael
Editor / Collaborator:
Thomas, Tanja
Title:
"... dass dieses Alles nicht alles sei.". Ueber den Zusammenhang von Werbung, Konsum und Zufriedenheit.
Publisher Statement:
Wiesbaden: VS Verl. fuer Sozialwissenschaften 2008, S. 239-257.
Collection:
Medienkultur und soziales Handeln.
Language:
german
Publication Year:
2008
Publication Type:
essay; contribution
Descriptors:
Cultural Studies
;
society
;
historical development
;
communication
;
consumer behaviour
;
perception
;
advertising effect
;
advertising
;
satisfaction
