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Author:
de Droog, Simone Marijke
;
Valkenburg, Patti M.
;
Buijzen, Moniek
Issuing Body:
Conference of the International Communication Association
Title:
Using brand characters to promote young children’s fruit consumption.
Publisher Statement:
Chicago, Ill. 2009. 25 S.
Language:
english
Publication Year:
2009
Publication Type:
research report; conference paper
Descriptors:
nutrition
;
eating behavior
;
health education
;
child
;
children's commercial
;
food advertisement
;
marketing
;
merchandising
;
protagonist
;
preschool child
;
advertising effect