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Author:

Rozendaal, Esther; Buijzen, Moniek

Issuing Body:

Conference of the International Communication Association

Title:

Children’s understanding of advertisers’ persuasive tactics.

Publisher Statement:

Chicago, Ill. 2009. 21 S.

Language:

english

Publication Year:

2009

Publication Type:

research report; conference paper

Descriptors:

age; influence; child; opinion formation; persuasive communication; preteen; written survey; consumer education; understanding; advertising competence; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484