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Author:
Weiss, Tina
Title:
Grenzen der Fernsehwerbung bei Vorschulkindern.
Full Text:
Publisher Statement:
Wien: Universitaet 2009. 128 S.
Language:
german
Publication Year:
2009
Publication Type:
research report; master thesis
Descriptors:
evaluation
;
memory
;
experiment
;
food advertisement
;
oral interview
;
children's commercial
;
child development
;
understanding
;
preschool child
;
commercial television
;
advertising competence
;
commercial
;
advertising effect
