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Author:
Lingsweiler, Ryan
;
Metzger, Miriam
Issuing Body:
Conference of the International Communication Association
Title:
The impact of labeling on children's comprehension and responses to web-based advertising.
Publisher Statement:
Dresden 2006. 42 S.
Language:
english
Publication Year:
2006
Publication Type:
essay; conference paper
Descriptors:
experiment
;
review of research
;
content analysis
;
internet
;
child
;
cognitive development
;
online offer
;
understanding
;
forms of advertising
;
advertising competence
;
advertising effect
;
advertising
