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Author:
Chakroff, Jennifer
Issuing Body:
Conference of the International Communication Association
Title:
Mitigating the unintended effects of advertising on young children: The effectiveness of parent-administered active mediation.
Publisher Statement:
Montreal 2008. 39 S.
Language:
english
Publication Year:
2008
Publication Type:
research report; conference paper
Descriptors:
attitude
;
parental mediation
;
parents
;
educational method
;
experiment
;
child
;
oral interview
;
relation to reality
;
subliminal perception
;
preschool child
;
advertising competence
;
commercial
;
advertising effect
;
moral concept
