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Author:
Buijzen, Moniek
Issuing Body:
Conference of the International Communication Association (ICA), 55, 2005, New York, NY (Hrsg.)
Title:
Introducing a model of television advertising mediation.
Publisher Statement:
New York, NY 2005. 26 S.
Language:
english
Publication Year:
2005
details.label.typ_de:
Forschungsbericht; Kongressbeitrag
details.label.keywords_alle_de:
Altersunterschied
;
Fernsehen
;
Fernsehwerbung
;
Kind
;
Kinderwerbung
;
Schuelerbefragung
;
Werbeform
;
Werbewirkung
;
Mediation strategy
