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results: 1
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Author:
Jung, Yoonhyuk
;
Perez-Mira, Begona
;
Wiley-Patton, Sonja
Title:
Consumer adoption of mobile TV: Examining psychological flow and media content.
Journal:
Computers in human behavior
, 25/2009/1, S. 123-129.
Language:
english
Publication Year:
2009
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Fernsehen
;
Handy
;
Informationstechnik
;
Kognitive Faehigkeit
;
Konzentrationsfaehigkeit
;
Medienaneignung
;
Medienfunktion
;
Medieninhalt
;
Medienwirkung
;
Multimedia
;
Psychologie
;
Rezipient
;
Schriftliche Befragung
;
Unterhaltung
;
Mobiles TV
;
Technology Acceptance Model TAM
