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Author:
Froehlich, Kerstin
;
Johansson, Helena
;
Siegert, Gabriele
Editor / Collaborator:
Schierl, Thomas
Title:
Einmal "Star" und zurück. Der Einfluss der Medien auf den Produktlebenszyklus von Prominenz.
Publisher Statement:
Koeln: Harlem 2007, S. 142-163.
Collection:
Prominenz in den Medien.
Language:
german
Publication Year:
2007
Publication Type:
research report; contribution
Descriptors:
coverage
;
television
;
content analysis
;
marketing
;
mass media
;
media effect
;
print media