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Author:
Eick, Dennis
Title:
Programmplanung. Die Strategien deutscher TV-Sender.
Publisher Statement:
Konstanz: UVK Verlagsgesellschaft 2007. 208 S.
Series Title:
(Praxis Film. 32)
ISBN / ISSN:
978-3-89669-676-2
Language:
german
Publication Year:
2007
Publication Type:
handbook
Descriptors:
television
;
media research
;
public service broadcasting
;
broadcasting station operating under private law
;
formative research in television production
;
genre
;
programming policy
;
programming
;
advertising
;
target group
