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Author:
Haefner, Michael
;
Stapel, Diederik A.
Editor / Collaborator:
Trepte, Sabine; u.a.
Title:
Attraktive Models in der Werbung: Auswirkungen sozialer Vergleiche auf den Betrachter und die beworbenen Produkte.
Publisher Statement:
Lengerich u.a.: Pabst Science Publ. 2007, S. 159-169.
Collection:
Sozialpsychologie und Medien.
Language:
german
Publication Year:
2007
Publication Type:
literature review; contribution
Descriptors:
evaluation
;
appearance
;
review of research
;
identification
;
beauty ideal
;
self concept
;
self esteem
;
advertising effect
;
advertising
