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results: 1
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Author:
Zimmerman, Rick S.
;
Palmgreen, Philip M.
;
Noar, Seth M.
;
Lustria, Mia Liza A.
;
Lu, Hung-Yi
;
Horosewski, Mary Lee
Title:
Effects of a televised two-city safer sex mass media campaign targeting high-sensation-seeking and impulsive-decision-making young adults.
Journal:
Health education and behavior
, 34/2007/5, S. 810-826.
Language:
english
Publication Year:
2007
Publication Type:
research report; periodical article
Descriptors:
attitude change
;
sensation seeking
;
experiment
;
questionnaire survey
;
nonprofit advertising
;
health education
;
information programme
;
young adult
;
media effect
;
prevention
;
written survey
;
sex education
;
behaviour change
