Gold, Abby Lynn; Cohen, Elisia L.; Shumate, Michelle

Proscriptive models and evidence in antismoking advertising.

Health communication, 23/2008/3, S. 259-269.

english

2008

research report; periodical article

form of representation; drug education; television advertising; nonprofit advertising; health education; content analysis; child and youth protection; nicotine abuse; prevention; stereotype; prejudice; commercial; advertising effect