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Author:
Brand, Jeffrey E.
Editor / Collaborator:
Asamen, Joy Keiko; u.a.
Title:
Advertisements, commercials, and the development of a child's multicultural worldview.
Publisher Statement:
Los Angeles, Calif. u.a.: Sage 2008, S. 233-247.
Collection:
The SAGE handbook of child development, mulitculturalism, and media.
Language:
english
Publication Year:
2008
Publication Type:
literature review; contribution
Descriptors:
attitude
;
ethnic group
;
television
;
television advertising
;
gender
;
content analysis
;
child development
;
culture
;
media content
;
media effect
;
diversity
;
new media
;
audience research
;
advertising effect
;
advertising
