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Author:
Shields, Vickie Rutledge
Editor / Collaborator:
Valdivia, Angharad N.
Title:
The less space we take, the more powerful we'll be. How advertising uses gender to invert signs of empowerment and social equality.
Publisher Statement:
Oxford u.a.: Blackwell Publ. 2006, S. 247-271.
Collection:
A companion to media studies.
Language:
english
Publication Year:
2006
Publication Type:
essay; literature review; contribution
Descriptors:
woman
;
gender
;
gender studies
;
gender role
;
historical development
;
man
;
mass media
;
media effect
;
role perception
;
stereotype
;
advertising
