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results: 1
from
Author:
Wartella, Ellen
;
Ettema, James S.
Title:
A cognitive developmental study of children's attention to television commercials.
Journal:
Communication Research
, 1/1974/1, S.69-88.
Language:
english
Publication Year:
1974
Publication Type:
periodical article
Descriptors:
age difference
;
audio-visual design
;
attention
;
experiment
;
child
;
complexity
;
media effects research
;
commercial television