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Author:

Parker, Ellie; Furnham, Adrian

Title:

Does sex sell? The effect of sexual programme content on the recall of sexual and non-sexual advertisements.

Journal:

Applied cognitive psychology, 21/2007/9, S. 1217-1228.

Language:

english

Publication Year:

2007

Publication Type:

research report; periodical article

Descriptors:

influence; memory; adult; experiment; television; gender difference; young adult; media content; oral interview; retelling; genre; sexual media content; commercial; advertising effect

Last update: Apr 11, 2024 // Number of documents: 35484