Batada, Ameena; Borzekowski, Dina L. G.

Snap! Crackle! What? Recognition of cereal advertisements and understanding of commercials' persuasive intent among urban, minority children in the US.

Journal of children and media, 2/2008/1, S. 19-36.

english

2008

research report; periodical article

parental survey; eating behavior; television advertising; obesity; health education; in-depth interview; child; children's commercial; food advertisement; oral interview; urban population; advertising competence; commercial; advertising effect; recognition